7 von 8 Wertung der mix1de-Redaktion Lorde. Nach vier Jahren meldet sich die neuseeländische Sängerin Lorde mit ihrem neuen Album Solar Power zurück. Lorde returns with a self-aware scaled-back album. Pure Heroine Album Poster Music Poster Ideas Lorde Pure Heroine Music Poster Sängerin Lorde überrascht mit neuem Album-Cover. The Lorde emblem included in the album package was recreated as a large vector logo and etched into the glass of the award.August 2021 um 2100 Uhr. I opted to replicate the typographic style of the cover by laser cutting out the title treatment from a black matte to reveal a brushed silver metal background beneath. The award concept for the album was a more subtle and contemporary style. I laser cut the casual photo of Lorde with a dog mounted to 1/4″ foamcore, surrounding it with velvet curtains, gold curtain ties, hand painted gold lettering and highly ornate frame to complete the concept.
The three dimensional “Queen Bee” Royals award concept was created to accentuate the disparity of wealth resonating throughout the lyrics. The next projects on deck were the multi-platinum award for her smash #1 single, Royals and platinum award for the full album. I decided to print on vinyl to give the posters a more art like feel similar to the royal portraits of Europe. These posters were numbered and individually autographed by Lorde to be one of a kind keepsakes for her devoted fans. As such we opted to further play on her “Pure Heroine” album title for the advertising campaign with the final copy being: “LORDE, the only PURE HEROINE on the market.” I opted to use a lesser known portrait from the inside of the package with a light grey paper background to further differentiate this campaign from the old dark promotional materials created earlier in the album cycle.įor this release I developed a limited edition vinyl poster for fans to win and/or buy at Lorde’s upcoming concerts. After diving into the background of Lorde’s style I found quickly that she was not one to shy away from alternative creative styles.
It was a very exciting day in the studio when I was commissioned to create the advertising campaign and subsequent platinum awards for Lorde’s full length debut, Pure Heroine.
Her debut album being a refreshing departure from the candy coated pop music dominating the airwaves by her counterparts. Upon first listen there was no doubt of the star power brewing in New Zealand’s dark horse Lorde.
0 kommentar(er)
